Hey, I'm Brendan Harriff
I’m a product designer with over 15 years of experience creating exceptional user-centric digital experiences. Currently, I lead a UX design and research team at Independent Health, a not-for-profit health insurance organization serving nearly 380,000 members in Western New York, where we focus on delivering innovative solutions and promoting preventive care.
A handful of companies I've worked with...
My Design Process
Each phase is iterative and may loop back to refine solutions based on feedback or new insights.
Discovery
Gaining a clear understanding of the problem, target audience, and market context to define the problem statement, audience, and project goals.
- User research (interviews, surveys, ethnographic studies)
- Market analysis
- Competitive benchmarking
- Defining user personas and user needs
- Identifying key pain points
Ideation
Solutions are brainstormed, conceptualized, and tested, resulting in initial concepts and low-fidelity prototypes to validate ideas.
- Brainstorming sessions
- Sketching and wireframing
- Storyboarding
- Ideating multiple solutions
- Usability testing
- Prioritizing features and concepts
Design
Ideas are refined into tangible, functional, and visually appealing solutions, resulting in finalized designs and prototypes ready for development.
- Creating high-fidelity wireframes and mockups
- Iterating on designs based on feedback
- Building interactive prototypes
- Establishing design systems and guidelines
- Collaboration with developers for technical feasibility
Implementation
Ensuring the design meets user and business needs, resulting in a successfully launched product that effectively solves the problem and delivers value to users.
- Usability testing and user feedback
- Iterative improvements based on feedback
- Development handoff and support
- Post-launch monitoring and user analytics
- Identifying opportunities for future enhancements